There are a number of fascinating trends in 2019 that will drive the global beauty industry and products that will hit the shelves. While trends can vary a bit between the America’s, Europe and Asia Pacific, there are some common trends that prevail globally. Here are our top picks of the biggest global beauty trends for 2019 with some fabulous product recommendations. Click the “BUY” buttons to see more info on the products and to shop.



2019 Beauty Trends

Our top pick of 2019’s leading global beauty trends, sustainability is about responsibility, accountability and ethical practices across the beauty supply chain. Beauty industry players are being required to adopt responsible practices toward the sourcing and manufacturing of their products. These include using materials responsibly, water sparingly, treating the planet and its inhabitants with care and respect, and eliminating or at least reducing waste to a minimum.

We can play our part by only supporting those beauty and personal-care companies that embrace these sustainable, eco-friendly practices.



The skin microbiome was one of the biggest trends in 2018 and is set to continue into 2019 as major beauty corporations continue to invest in new microbiome skincare ingredients and products.

The skin’s microbiome is a collection of microorganisms including bacteria, yeasts and viruses. Probiotics are the good guys. They are microbes that nourish your skin and protect you from harmful pathogens and environmental damage. Diversity is also key. The greater the variety of bacterial species on the skin, the healthier its barrier will be. Probiotic skincare formulas aim to help foster this rich and diverse microbial community.


The Esse Plus probiotic skincare range

The ultimate sustainable, locally produced probiotic skincare range is the ESSE Plus range of products. These provide high-level probiotic actives to boost your skin’s microbiome for maximum anti-ageing results. We are HUGE fans. It’s kinda pricey but totally worth it! I’m busy saving up to replenish my Contour Eye Cream, Probiotic Serum (the star of the range) and daily Defence Moisturiser.

Read more about Esse, probiotics in skincare and our review of the Esse Probiotic Serum here.

Probiotic skincare

The Esse Plus range of products

The Esse Plus range from left to right:

Eye Contour Cream 15ml, R1300 BUY

Intensity Serum 30ml, R1500 BUY

Ageless Serum 30ml, R1900 BUY

Probiotic Serum 30ml, R1250 BUY

Restorative Moisturiser 50ml, R1350 BUY

Defence Moisturiser 50ml, R1150 BUY



Think filler or Botox in a bottle! Gain without the pain (no, it’s actually not that bad at all).  Topical products that work to provide skin-plumping and wrinkle-filling benefits are all the rage. Although a more temporary solution, the active ingredients in these products provide firming and plumping effects that give skin a youthful, glowing look.

The Mayo Clinic advises to look for active ingredients like retinol, hydroxy acids, kinetin, tea extracts and coenzyme Q10. Retinol works by getting rid of free radicals that are responsible for damaging healthy skin cells and producing wrinkles. Hydroxy acids exfoliate the skin, remove dead cells and promote new ones to grow. Kinetin promotes the production of collagen. Coenzyme Q10 and tea extracts both help reduce the appearance of wrinkles.

Also look for products with Hyaluronic acid which tackles hydration and lipids like squalene and ceramides which also increase hydration and boost the skin’s barrier functions. Alpha-lipoic acid diminishes fine lines, gives skin a healthy glow, and boosts levels of other antioxidants like vitamin C.


Products that plump and smooth lines

Here are some products which will help iron-out fine lines and fill in those creases for a plumper, more youthful appearance.

Plumping skincare products

1. J.One Jelly Pack 50ml, R420 BUY

This is more of a temporary “line and pore filler” that provides a great base for a creaseless, smooth make-up finish.

2. Volufiline 15 Eye Essence, R1220 BUY

This is an amazing product and one of my current fave’s that has gained quite a global following. Loaded with plumping ingredients this is the perfect primer for eye make-up that prevents concealer or foundation from caking and creasing.

3. SKOON. Skincare Pretty Smooth Moisture Gel 50ml, R655 (or 15ml for R249) BUY

4. SKOON. Skincare Phyto Red Beauty Aid Cream 50ml, R715 (or 15ml for R271) BUY

5. StriVectin Wrinkle Recode™ Line Transforming Melting Serum 30ml, R1890 BUY



No doubt you’ve heard that marine based ingredients like seaweed or algae are really good for you. It’s true. Algae (seaweed) is filled with amazing life force elements that are easily absorbed and are rich in antioxidants, minerals and proteins that help nourish, protect and repair our skin. Thanks to the popularity of marine based ingredients, there is a huge amount of R&D being dedicated to developing algae derived skincare products. Expect to see marine algae in a wide variety of beauty and personal care products. Marine algae inputs have even been used in ingestible collagen products.

(RELATED POST: Should we be taking a collagen supplement?)

Marine-based skincare

1. SKOON. Ruby Marine Overnight Hydrating Mask 30ml, R489 BUY

Still one of my best overnight moisturising masks thanks to the Nordic marine extract that entraps moisture molecules on the skin.

2. Zelens Marine Complex Deep Restorative Cream 50ml, R1890 BUY

There is no other cream on the market containing as many algae in one formula. This is a fantastic cream that plumps, protects and is massively anti-inflammatory. Yes, it’s pricey but you’re investing in yourself.

3. L’abeille Lip Boss Plumping Lip Balm 5g, R210 BUY

A natural way to moisturize and plump your lips.

4. The Apothecary Marine Mint Bath Salts 250g, R79 BUY

5. Sfera Bio-Nutrition Marine Collagen 180’s, R317 BUY

Beauty from within, marine collagen supplements are considered superior because it is digested and absorbed by the body far more efficiently.



The Korean Beauty trend has taken the world by storm and is now being described as a skincare phenomenon. Women everywhere are trying to achieve the luminous glow associated with K-Beauty without having to resort to the use of make-up. Instead, they use quality K-Beauty products and follow the 10-step K-Beauty routine. Read more about K-Beauty and the 10-step K-beauty routine in our post, “K-Beauty, A new wave of skincare”.

Thankfully we can enjoy these remarkable products in South Africa through local online businesses like K-Beauty Africa. Michelle and I are both complete K-Beauty converts. The products we’ve tried are wonderfully effective and so affordable! I’ve already included some products under the “plumping trend” above. Here are some more of our current favourite K-Beauty products.

K-Beauty Products

1. Klairs Midnight Blue Youth Activating Drop 20ml, R610 BUY

One of the best K-Beauty brands, Klairs skincare products are all-natural with no alcohol, colorants, artificial fragrances, or parabens. This is a night serum designed to combat aging, and improve the appearance of fine lines, wrinkles and dark spots.

2. Klairs Supple Preparation Facial Toner 180ml, R420 BUY

This is so much more than a toner! It reduces inflammation, hydrates, soothes, and protects the skin.

3. Klairs Freshly Juiced Vitamin E Mask 90ml, R650 BUY

I can’t rave enough about this product which gives your skin a radiance boost. But use it with the Vitamin C drop below to get the best results!

4. Klairs Freshly Juiced Vitamin Drop 35ml, R550 BUY

5. J.One Hana Cream 40g, R580 BUY

If your skin is dry and needs a little extra TLC, look no further than this really well-priced nourishing cream.




(RELATED POST: The top 10 beauty trends for 2018)

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