When it comes to fashion, I’m a lover of neutrals, I really have to be in the right mood to sport a print. But that’s about to change. African fashion is on the rise, and it’s loud! And if we want to keep up with this global mega-trend called African Luxury, us neutrals-loving girls are going to have to make a shift.
WHAT THE AFRICAN LUXURY FASHION TREND IS ABOUT
In a word, the African Luxury Fashion trend is bold. It’s not necessarily traditional, but bright colours, prints and beading certainly are the cornerstones of the trend. It can perhaps be a trend that one can introduce in accents. A bold-print skirt, a beaded necklace and so forth.
FROM TRADITION TO LUXURY
A lot of the trends may be rooted in traditional themes originating in African markets but have exploded into luxury and international high street collaborations.
African fashion’s uniqueness, sustainability and rarity are often what defines this new luxury. Bags handmade by rural African women, fabrics woven and dyed in small quantities, beading inspired by traditional love letters, it’s all new to the world but so inherent to our continent.
AFRICAN FASHION CERTAINLY NOT OVERLOOKED
So many international celebrities including avid fan Beyoncé are buying African fashion. Queen B recently sported Sudanese designer Tongoro in her new Lion King music video and South African designers Mmuso Maxwell at the Global Citizen Festival. She has also been seen in SA brand Rich Mnisi, all great endorsements of African quality.
Our top pick from the most recent SA Fashion Week, Mantsho by Palesa Makubung, is about to jointly-release her first collaboration collection with H&M.
Another South African designer Thebe Magugu, is one of the 8 finalists nominated for the prestigious LVMH Young designers prize. Being a finalist is already a massive honour with incredible exposure. The winner will be announced on September 4th 2019 at the Louis Vuitton Foundation and will receive a grant of 300,000 euros and a personalized technical and financial support from the Group for a 12-month period following the LVMH Prize award.
International events like the African Fashion Reception often held in Paris and Africa Fashion Week London also go a long way to creating awareness for African designers. And it’s working, the world wants to wear African fashion.
TIME TO TAKE THE BOLD PLUNGE
The Equilibrio team, a traditionally neutrals-loving pair, is about to shock our wardrobes. The time for bold African Luxury Fashion is now. We might ease into it with accents at first but will certainly be making a shift. There’s so much to discover! We hope you will proudly follow suit.
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(RELATED POST: TRENDS AT SA FASHION WEEK SPRING/SUMMER 2019)