HOW TO APPLY EYE MAKEUP THAT STAYS PUT

Many of us diligently apply makeup in the mornings but by lunch time, we catch a glimpse of ourselves in the bathroom mirror and realise that all our eye makeup has either disappeared or is smudged under our eyes. We got a special request from some ladies to provide a few tips that help your eye makeup last all day. 

Both of us at Equilibrio are currently trying local, natural, cruelty free makeup brand, Lula Fox. They have an online shop, and also sell by appointment at their studio in Johannesburg. We know it’s hard to choose a foundation online. But you can send Lula Fox a picture of your face and ask them to send you some foundation samples with your purchase of other goods. They cater for a wide range of skin shades.

 

CLEANSE AND PRIME

Always start your days by cleansing and moisturising. Makeup glides on easier to moisturised skin, and it looks healthier. But don’t apply too much eye cream on your top lids, as it will likely shorten the life of your eye makeup.

I like the Smashbox Hydrating Undereye Primer (available at Woolworths) which helps my concealer stay in place. I don’t generally use a primer on my face, but there are some good ones out there and will help your foundation last longer.  

 

STEP 1: FOUNDATION

Dab foundation onto your skin and blend with a damp makeup sponge or brush. The wetter your sponge the more sheer your foundation will go on. You can decide how much coverage you need. Also sweep a little foundation over your eyelids.

 

STEP 2: CONCEALER

I always have dark circles under my eyes, so I wear quite a bit of concealer. My motto is “more concealer less foundation”. I like covering my problem areas and leaving the rest of my skin to breathe.

I apply a paste concealer with my finger under my eye and around my nostrils where I naturally have shadows. Then I use a damp, large makeup brush to blend it over my lid, and around my eyes and nose. If I need extra coverage (over a dark spot or blemish), I use a small dry concealer brush that I bought from Lula Fox. I apply the concealer over the problem area and lightly dab with my finger. 

 

STEP 3: POWDER

Too much powder makes my makeup look caked so I use it very sparingly. I like applying powder only to my nose, chin and forehead and I leave my cheeks to naturally shine. At the moment I’m using the loose powder by Lula Fox. I find that the best way to apply it is to decant a little bit in the lid and apply it with a big brush.

SIDE NOTE: If you’re wearing dark eye shadow that tends to fall down while being applied and smudges under your eyes, rather do the foundation and concealer around your eyes after you’ve applied your eye shadow. Lula Fox tip: Dabbing rather than sweeping eye shadow on, limits fall.

 

STEP 4: BROWS

I prefer using a brow pencil to define my brows, but some brow powders are also excellent. If you don’t have either, a dark eye shadow applied with a thin brush also works fine. My brows are a little short so I need to lengthen them and fill them in.

Brows should start in a straight line with the outer area of your nostril and end in line with your nostril and outer corner of your eye. 

Brow gel is optional but helps my brows stay in place.

 

STEP 5: BASE EYE SHADOW

As a base/highlighting colour I use an eye shadow that’s close to my skin colour (Lula Fox in matt bone). To avoid my concealer settling in my eye creases, I dust a little eye shadow (rather than powder) under my eyes. I then cover my whole lid with the same eye shadow up to my eyebrow.  

 

STEP 6: DEFINING EYE SHADOW

If you apply this shadow correctly, it can make your eyes look bigger. Here, I used Lula Fox in light brown. I apply it slightly higher than my eye crease and blend upwards. I also like putting a little on the outer corner of my lower lashes.  

 

STEP 7: CONTOURING EYE SHADOW

This is a step that I leave out if I’m in a rush. Lula Fox recommended this gorgeous warm palette called copper lights which adds some shimmer and brightness to the eye. Apply to the outer area of the eye crease in a pressing motion to intensify the colour. Blend inwards and do not apply this under the eye.

For the evening you can add another, darker colour in a “V” in the corner of the crease and lid and some eyeliner. Powder or gel liner tends to last longer than pencil liner which can shift to the corner of your eye.

 

THE FINISHING TOUCHES

Add mascara. If your mascara tends to run, consider a waterproof version or add a lash primer under your mascara. I’ve always enjoyed Mavala Double Lash, available at Dischem. It serves as a lash primer and a brow gel and nourishes the hairs. (RELATED POST: My mascara application trick)

Now add lip liner and a lipstick (I used Lula Fox Moisture Lipstick in stargazer), blush and spritz the whole face with a setting spray. 

Now redo the skin colour shadow under your eye and just under the brow to define the brow bone.  

And lastly, a little shimmer on the cheakbone if you wish (Lula Fox Highlighter in Luminessence).  eye makeup

Got any other tips or questions? Something you’d like us to cover in Equilibrio? Please share them in the comments section.

 

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