GOOD Clothing

GOOD Clothing is a label that embodies the proudly SA fashion movement that we have seen pick up over the past couple of years. Marian Park-Ross, who studied Clothing Management, started GOOD Clothing in Cape Town in 2008. She wanted to create a well-designed, locally manufactured, clothing line that embodied a simple, timeless style aesthetic. As Marian says, she wanted to create clothes for women who are stylish but not fashion-slaves. “In a word a woman who quite simply wants to look GOOD.”

Joined by Klarette Strydom in 2015, this team is passionate about playing their part in rebuilding the local fashion industry and creating much-needed jobs in South Africa.  While the core GOOD Clothing team is small, Nigel who manages production and stock brings it to 3, they outsource all their production (CMT) to local seamstresses and manufacturers.

In pursuit of this passion for loving local, they started a campaign known as LOVEZABUYZA.  “The campaign aims to highlight the amazing talent we have in SA and to get the South African public excited about local design and manufacturing.”  Their LOVEZABUYZA short-film won a Mercedes Benz Bokeh International Fashion Award for Best Sound 2015. Take a moment to check it out here:


Unique Prints

What really caught our eye when we came across GOOD Clothing while looking for fabulous local fashion, is their flare with unique, bold and colourful prints. From deconstructed Cape Town-inspired cityscapes to pink and blue cats, GOOD Clothing’s unique prints add a huge dose of fun to their garments.

unique prints

GOOD Clothing Blue Cats Print 2019



We took a sliver out of the very busy diaries of the GOOD Clothing team for a quick Q&A session.

What sparked your interest in fashion?

M: I used to play dress-up in my incredibly stylish grandmother’s cupboard. I would walk into their house to visit and head straight for the bedroom and do fashion shows for all the “grownups” in her heels and gorgeous dresses.


What’s your most memorable “fashion icon” moment?

M: I’m not very celebrity-oriented but I did sit behind Isabella Blow at a concert in London.


What’s your favourite part about what you do?

Seeing the collections come to life.


We know it’s a challenge for SA designers to source quality, unique fabrics. Tell us a little more about your fabrics – particularly your interesting and unique prints.

M: My husband is a graphic Designer (Fuel Design is his company) so we (GOOD Clothing) design some of our prints with his help. We also buy other prints and customise them to make them our own.  We are loving the exclusivity doing our own prints can now afford us.  Also, how the collections are so much more cohesive and pieces can really work together.


What, in your opinion, are the biggest challenges facing the local fashion industry today?

There are just so many.

– Competing with these huge brands who produce mass-produced fast fashion using often unfair (or illegal) labour practices and are so competitive on price!

– Because all the factories have closed (in SA), working in the industry (as a seamstress or patternmaker etc.) is losing its appeal and the workforce is ageing. This is a huge problem for finding skilled workers and also for keeping the industry alive and moving forward.

– There is no locally produced fabric.


What do you think could be done to assist young designers who are trying to build a career/business in SA Fashion?

I feel that local brands should be supported by government. The government can help to implement tax breaks and removing import duties on fabrics (no fabric is made here anyway so we have to import it), and providing accessible funding to expand & compete with the bigger brands. There are SO many ways they (the government) could help all of us.  In addition, it would be great if labour laws also protect employers and not just employees. This would make employers more willing to employ their own workforce, rather than be so hesitant. I could go on forever…


If you could go back and tell yourself one thing before beginning your career what would it be?

Work in finance rather! Jokes!



We’re so excited to be adding this proudly South African label to the Equilibrio online shop. Click here to see and shop GOOD Clothing on Equilibrio. SHOP GOOD ON EQUILIBRIO

Unique prints have fast become a signature of GOOD Clothing collections and Spring/Summer 2019 is no different. They have taken the current love of orange trend literally and designed their own “Oranges” and “Ditzy Oranges” fabrics for the collection and we’re crushing on it!

GOOD South Africa

GOOD Clothing Oranges Print Spring 2019

However, if prints aren’t your thing, GOOD Clothing has numerous styles in solid colours and natural fabrics like linen and hemp. This really is fashion for every woman of every age. From the perfect tailored shorts to quality tees and an easy-to-wear-everywhere dress, GOOD Clothing has a small but well-curated hemp and linen summer essentials collection.

GOOD Clothing

GOOD Clothing Spring 2019 Linen Collection

Worthy of a special mention is my favourite GOOD Clothing item, the jumpsuit. Their jumpsuits always fit me perfectly! Each new season’s collection includes a stylish, easy-to-wear jumpsuits or 3. Seriously, if jumpsuits are your thing, you simply MUST try a GOOD Clothing jumpsuit.

GOOD Clothing Jumpsuits

GOOD Clothing Jumpsuits



(RELATED POST: The Story of Wrapt Knitwear)


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