MILALUNA ONLINE LAUNCH AND PROMOTION

We love the story of Milaluna handbags. This start-up business, conceptualised by a mom and her 17-year-old daughter, kicked off about a year ago when the idea of locally made, customisable handbags emerged over the breakfast table.

 

ABOUT THE BAGS

Milaluna handbags, including the embroidery detail, are designed by the talented Gabriella, a grade 11 pupil. Her mother, Cheryl, previously a management consultant, handles a lot of the production and administrative work.

Milaluna currently produces two leather handbags, the Pouch Bag, which is a smaller clutch, cross-body or shoulder bag, and the Handle Bag, their signature piece. The Handle Bag is a beautifully crafted boxy, top-handle bag. Other than the metal hardware, the materials for the bags are all sourced locally.

Both the Pouch and the Handle bag come in brown or black leather, with strap options and two embroidery designs which come in a number of colours. 

Milaluna Pouch Bag available in various embroidery colours, R1500 (excluding strap). Add wrist strap (left) R200, leather strap R300 or chain strap R400. 

SHOP MILALUNA ON EQUILIBRIO

Milaluna Handle Bag available in various embroidery colours. Shop the collection on Equilibrio from R2500. 

SHOP MILALUNA ON EQUILIBRIO

 

MORE THAN FASHION

Visiting Cheryl and Gabriella at their home, and hearing their story, struck a chord with me. Their product is meticulously made and of an incredibly high standard. Any woman would be proud to own “a Milaluna”. But it’s the dynamic between the two that remained with me. Their accounts of cutting leather hides on the dining room table, the long quest to find solid artisans to produce the bags here in SA, and Gabriella’s hand sketches of the embroidery designs, add a deeply emotional element to this brand.

In a time where the Fourth Industrial Revolution is gathering momentum and robotization of millions of jobs are around the corner, I truly can’t think of a more magnificent gift that a mother can give to a child than the freedom to express herself creatively. Soon our everyday reality will include artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology and biotechnology. Many jobs which entail repetition will disappear, but the creative jobs can’t be cloned. For many of us as parents, who grew up suppressing our creativity to do “professional” and currently lucrative jobs, this is a new perspective. For our kids to be successful during the Fourth Industrial Revolution, we need to encourage, fuel and support creativity like Cheryl has with Gabriella.

I for one think the future is going to be far more interesting with creatives being at the top of the earning-power triangle.

 

THE LAUNCH PROMOTION

Milaluna will be giving a special launch-week discount! Get 20% off their signature Handle Bag until Monday 20 November 2017 by using this promotional code (GBZCMG1PV5FF) at check out. 

See all Milaluna bags available on Equilibrio here

 

(RELATED POST: Basket Bags – This Summer’s it bag)

*This is not a sponsored post.

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