They are still around, but probably more so as a guilty pleasure than an every day treat. Chappies bubble gum, established in Joburg in the late 1940s, is legendary. My favourite feature of this sweet was not the flavour or its bubble-blowing-capabilities, but the “Did-you-knows” on the inside of the wrapper. The wisdom bestowed by a single wrapper remains awe-inspiring and to this day, when I lay my hands on a Chappie, I read the Did-you-knows out loud for all within earshot to hear. Facts like: Did You Know… your teeth start growing 6 months before you are born, are pure gold!
Maybe less awe-inspiring, but still interesting are the Did-you-knows of South African online shopping facts. Here goes:
WRAPPER FACT #1
WRAPPER FACT #2
WRAPPER FACT #3
WRAPPER FACT #4
WRAPPER FACT #5
WRAPPER FACT #6
How do our online shopping statistic compare to the rest of the world? Quite poorly. And it’s not necessarily because we’re a developing country.
From a recent Ecommerce Foundation Global B2C Ecommerce Report, www.websitebuilderexpert.com compiled this table. It is not a table showing percentage of overall retail spend per country but rather a per capita percentage of salary spent online.
In the statistics given, “South Africans are the most thrifty online, spending $171, which also equates to the lowest proportion of salary spent (1.04%).”
So why is it that South Africans are so slow to adopt online shopping habits? We have high internet and cellphone penetration rates and the size of our country makes online shopping ideal. Many people in small towns and rural areas can now access goods that they never before could. Payments options can’t be the issue since one can make payment using a myriad of methods like EFT, credit card, and even cash or instalments at some online shops.
Is it an issue of trust or technical know-how? Or maybe in our economic climate shopping is focussed on short-term essentials like food. I’m not sure. But many of my friends don’t shop online, often speculating that returns would be too cumbersome. That they don’t want to order something and run the risk that it may not fit.
The South African Electronic Communications and Transactions Act covers the consumer extensively when it comes to returns and refunds. You can return an item bought online for any reason within 7 days of receipt and get a full refund. According to the Act the only cost to he consumer may be the cost of the return.
We at Equilibrio go beyond the Act. We try to make returns and exchanges as easy as possible for our customers with free returns collected from your chosen address by courier. We also allow for returns and exchanges for 14 days after delivery, double the requirement of the Act. This means that you can order an item, and if it doesn’t fit or you simply change your mind about it, you email or message us, and we collect and refund you (obviously some reasonable ts & cs apply), it really is a simple process with essentially no risk.
Online growth statistics are promising. Let’s hope South Africa catches on to the convenience of online shopping soon. The rest of the world, first world or developing, seems to be a long way ahead of us. If you’re not shopping online we’d love to know your reasons. Please leave a comment in the comments section below the post.
Keen to try it? Shop fantastic local fashion on Equilibrio, SHOP NOW
(RELATED POST: Five reasons to try online shopping)
Sources: Businessinsider.co.za; World Wide Worx