The Herd is inspired by and pays homage to the iconic beading culture of Zulu women. For centuries, it has been used as a communication tool, and the Zulu Love Letters as a symbol of love, with meanings ascribed to colours and shapes.
Beading is a colourful language of the Zulu culture. The Herd celebrates this culture by fusing its design and sentiment into modern, contemporary versions of it. The Herd creates unique neckpieces and wall art to treasure. Finished with a highly polished design of colour and shapes, each piece telling a story.
All of the colours used in the collection of Zulu Love Letters can be used to convey a negative or positive meaning. The shapes also all have meaning:
Circles: symbolize infinite possibilities and harmony, creating a sense of power, energy and love.
Triangles: symbolize stability as the shape rests on a solid base. This creates a sense of shared power and energy and brings to harmony between the past, present and future.
Squares and rectangles: Symbolise foundations, creating a sense of stability, tradition, trust and fairness.
Each piece is handmade by local women, many related to the designer, in small towns in the provinces of Kwa-Zulu Natal and Mpumalanga, South Africa.