This month we are excited to welcome SMUDJ to the Equilibrio design family! The Joburg based fashion label was created in ’03 by the dynamic Teresa Bell. SMUDJ is a proudly South African brand devoted to making beautiful, stylish clothing for women like Teresa. Free-thinking risk takers who aren’t afraid to make a statement. Needless to say, we’re huge fans.
Every SMUDJ garment is conceptualised, designed, made and trimmed in-house. There is a dedicated team of highly skilled pattern makers and seamstresses with unrelenting attention to detail who are responsible for every aspect of the CMT process. A perfect fit and finish are of supreme importance to this “Haughty Couture” label.
HOW DID SMUDJ CLOTHING COME ABOUT?
Interestingly, fashion has not always been a focus for SMUDJ Founder and Creative Director, Teresa who has a B-commerce degree and studied fine arts. She then went on to do a higher diploma in advertising before finding herself working in a non-fashion environment. After 3 years, she realised she had a creative itch that needed some serious scratching. During this time however, she developed a keen interest in fashion and had started designing a few styles of her own. We asked Teresa how she then came to own her one clothing label. “It sort-of happened organically. I knocked together a couple of basic designs and showed them to a couple of retailers. One thing led to another and I had a clothing brand that mushroomed over the next couple of years!” Clearly, her marketing and advertising came in handy!
While Teresa makes it sound almost easy, we’ve seen how hard she works at making a success of SMUDJ Clothing. There are no short cuts here. It’s clearly taken a great deal of passion and determination to groom this into a successful local fashion label that has thrived, despite a difficult environment, and now employs about 25 people. We’re wildly excited to see what the coming years hold in store for SMUDJ under the helm of the fearless Teresa and her brilliant and talented team.
A QUICK Q&A WITH SMUDJ FOUNDER, TERESA BELL
What is the significance behind the name “SMUDJ”
I met a tiny little Scops Owl at a bird sanctuary and its name was Smudj. Owls are one of my favourite birds and very auspicious in many cultures – so the name seemed fitting.
Who or what inspires you?
Most of my inspiration comes when I’m away from the office. I’ll see a superbly dressed girl fly past me, or a colour in nature that generates and idea for a style. I’m also inspired a lot by other brands – my favourite brand at the moment is the Australian brand, Zimmermann.
What’s your greatest fashion moment?
I have two. Firstly, when a friend was stopped on the street in New York City wearing a SMUDJ skirt and was asked who she was wearing. And then when we did over a million rand in profit in one month!
You can own 1 fashion item – regardless of cost. What would that be?
I can’t decide between a Celine Classic Box bag (we want one too!) or the new Givenchy two-tone linen-cotton blend trench coat.
What are your hopes and dreams for SMUDJ?
To be a global brand in the next 5 years!
SHOP SMUDJ CLOTHING ON EQUILIBRIO
The AW19 range from SMUDJ has something for every wardrobe – from the stylish working girl to the always Insta-ready fashionista. Interesting textures, fabrics and prints rule the day whether you like a bit of colour, geometric patterns or a splash of feline glamour. Silhouettes range from fitted and feminine to relaxed and comfy but are always stylish.
Clear here to see and shop the full SMUDJ collection on Equilibrio. SHOP SMUDJ ON EQUILIBRIO
1. Nella Jacket, Black – R890
2. Jasmine Pants, Black – R890
3. Sophia Cardigan – R820
4. Surry Feline Tee – R390
1. Ali Tie Front Blouse- R790
2. Regent Blouse – R890
3. Audacity Top, Washed Navy – R950
A dress for all seasons
1. Leora Dress, Geometric Print- R1350
2. Leora Dress, Animal Print – R1350
3. Leora Dress, Palm Print- R1350
Cool weather tailoring
This stunning tailored jacket has hints of Vivienne Westwood. We love!
Left: Vivienne Coat, Anthracite – R2200
Right: Vivienne Coat, Light Grey – R2200
Keep an eye on the Equilibrio online shop as we continue to add more styles from SMUDJ over the coming weeks!
THIS IS NOT A SPONSORED POST