We see ourselves as a digital platform for a woman who is too busy to browse the internet for hours – we help her find good local fashion and provide tips on how to style it. We’re also a site for the woman with a conscious, who prefers to stay away from fast fashion.

For the blog, we produce articles on fashion and beauty, and on occasion also health, fitness, and recipes. We’re proud to have won the award for South Africa’s Best Fashion Blog in both 2017 and 2018.

The Equilibrio online shop includes a range of fashion items from dresses to accessories and shoes. These are designed and made in South Africa by small, ethical, local businesses. Our clothing and accessories are often made-to-order and ship straight from the designers to limit wastage, landfill, and excess shipment.

It has become Equilibrio’s mission to support the previously neglected local fashion industry. We spend a lot of time meeting with local designers, seeing their studios, finding new brands, and trying on clothes! Every item in the Equilibrio online shop is hand-picked and curated by the two of us personally. So, when you buy clothes online with us, know that we’ve tried and tested them.

Many of us may think that fashion is a glamorous industry. But it is tough, and particularly so in South Africa. Most of our brands won’t be found in malls, and are not as inexpensive as fast fashion brands. But when you buy clothes online on the Equilibrio, you can rest assured that you are buying quality. You are also doing your bit in supporting a small business and helping a fellow South African make a living.

We hope you enjoy Equilibrio as much as we enjoy bringing it to you.

Jill Moolenschot & Michelle Doyle